Website

Traffic, behaviour, performance and conversions for latelier-blake.com

W1Visitors

0.4%

7,885

Unique visitors

W2Sessions

0.4%

9,919

All visits

W3Page views

1.3%

24,926

Total pages seen

W4Pages / session

1.7%

2.51

Depth of a visit

W5Avg. session duration

0.6%

2:27

Minutes:seconds

W6Bounce rate

0.5%

42.0%

Lower is better

W7New visitors

0.3%

70%

30% returning

W8Enquiries sent

14.0%

1.0% of sessions

W9Traffic over time

Per day, compared with the previous period

7,885 visitors in this period against 7,850 in the previous one.

W10Visitors now

Live on the site in the last 5 minutes

W11Traffic by channel

Sessions per week

Organic search

3,926

-3% vs prev.

Direct

2,341

+2% vs prev.

Social

1,364

-0% vs prev.

Referral

1,129

+1% vs prev.

685

+1% vs prev.

Paid search

474

+0% vs prev.

W12New vs returning

Share of visitors in this period

New visitors5,512 (70%)
Returning visitors2,373 (30%)

Returning visitors view 3.4 pages per visit on average, new visitors 2.2.

W13Top pages

Sort by any column or search by path


/ Home	5,820	4,310	0:58	41%	2,210	Up8.0%
/services Services	3,140	2,480	1:52	33%	880	Up12.0%
/work Work	2,410	1,890	1:36	31%	640	Up5.0%
/work/maison Work: Maison	1,620	1,330	2:31	28%	520	Up21.0%
/about About	1,480	1,210	1:44	36%	560	Down3.0%
/enquire Enquire	1,260	980	1:22	22%	590	Up9.0%
/journal Journal	1,190	870	1:12	44%	430	Up17.0%
/work/bathhouse Work: Bathhouse	1,010	840	2:19	29%	340	Up2.0%

W14Landing pages

Where visits begin, and how well they convert


/	3,650	43%	2.1%
/services	1,290	34%	3.4%
/work	790	32%	1.7%
/work/maison	640	30%	1.9%
/journal/quiet-luxury-brand-voice	640	55%	0.4%
/journal/rebranding-a-parisian-hotel	470	50%	0.7%
/journal	460	46%	0.6%
/about	410	37%	1.2%

W15Exit pages

Where visits end


/	2,210	38%
/services	880	28%
/work	640	27%
/enquire	590	47%High
/about	560	38%
/journal/quiet-luxury-brand-voice	540	69%High
/work/maison	520	32%
/journal	430	36%

W16Referrers

Sites sending sessions

linkedin.com

instagram.com

pinterest.com

hospitalitydesign.com

luxurydaily.com

behance.net

maison-hotel.fr

bathhouse-collective.com

paperjam.lu

substack.com

612

548

301

214

188

142

126

W17UTM campaigns

Tagged links, newsletters and ads

	Source / medium
spring-journal-digest	newsletter / email	612	64%	9	1.5%
brand-audit-offer	linkedin / paid-social	488	52%	14	2.9%
hospitality-guide	google / cpc	431	58%	11	2.6%
maison-case-study	instagram / social	377	47%	4	1.1%
paris-luxembourg-intro	linkedin / social	296	55%	6	2.0%
retargeting-services	meta / paid-social	244	41%	5	2.0%
partner-referral	direct-mail / referral	118	71%	7	5.9%
gallery-newsletter-kit	pinterest / social	96	38%	1	1.0%

W18Devices

Sessions by device type

Mobile4,750 (49%)
Desktop4,270 (44%)
Tablet680 (7%)

W19Browsers

Sessions by browser

Chrome

Safari

Edge

Firefox

Samsung Internet

Other

4,950 (51%)

3,300 (34%)

680 (7%)

390 (4%)

190 (2%)

W20Operating systems

Sessions by OS

iOS

Windows

macOS

Android

Other

Linux

3,010 (31%)

2,330 (24%)

2,140 (22%)

1,750 (18%)

280 (3%)

190 (2%)

W21Countries

Sessions by country

France

United States

United Kingdom

Luxembourg

Netherlands

Germany

Switzerland

2,650 (25%)

1,450 (14%)

1,320 (12%)

1,180 (11%)

640 (6%)

610 (6%)

520 (5%)

W22Cities

Where engaged visitors are


Paris France	1,980	31
London United Kingdom	860	14
Luxembourg City Luxembourg	810	19
New York United States	740	10
Amsterdam Netherlands	380	6
Geneva Switzerland	290	7
Los Angeles United States	270	3
Berlin Germany	250	3
Brussels Belgium	230	4
Milan Italy	210	4

W23Languages

Browser language of visitors

English (UK)

English (US)

French

German

Dutch

Other

Italian

3,680 (38%)

2,520 (26%)

1,840 (19%)

580 (6%)

490 (5%)

300 (3%)

290 (3%)

Around a fifth of sessions arrive with a French browser, which makes a French version of the Services page worth considering.

W24When visitors come

Hour of day by weekday (Paris time), for the selected range

036912151821Mon

Tue

Wed

Thu

Fri

Sat

Sun

Busiest slot: Tue 11:00 with 21

FewerMore

Peaks on weekday mornings and a second wave after 20:00 point to browsing before and after the working day.

W25Scroll depth

Share of page views reaching each point

Reached 25%

Reached 50%

Reached 75%

Reached 100%

94%

71%

48%

31%

Home: 31% read to the bottom. Biggest drop is between the second and third quarter.

W26Site speed and Core Web Vitals

75th percentile of real visits, last 28 days

LCP

Needs improvement

2.8 s

Largest Contentful Paint

How fast the main image or headline appears. Good is 2.5 s or less.

INP

Good

182 ms

Interaction to Next Paint

How quickly the page reacts to taps and clicks. Good is 200 ms or less.

CLS

Good

0.07

Cumulative Layout Shift

How much the layout jumps while loading. Good is 0.10 or less.

Mobile LCP is just over the 2.5 s target, mostly from the large hero images on Home and Work. Serving smaller image sizes to phones would bring it into the green.

W27Lighthouse scores

Lab test of the home page, last run 3 Oct 2026

Performance

Needs work

Accessibility

Good

Best practices

Good

100

SEO

Good

W28Uptime

Last 90 days, checked every minute

99.95%

Uptime, 90 days

214 ms

Avg. response time

Incidents

90 days agoToday

OperationalDegradedOutage

24 Jul: Slow responses during CDN maintenance (13 min)Degraded
28 Aug: Hosting provider outage (37 min)Outage

W29404 and broken links

Pages visitors tried to open that do not exist

/work/maison-paris
41 hits, from linkedin.com
Suggested: /work/maison
/journal/quiet-luxury
33 hits, from google.com
Suggested: /journal/quiet-luxury-brand-voice
/services/audience
27 hits, from (direct)
Suggested: /services
/downloads/credentials-2025.pdf
19 hits, from hospitalitydesign.com
Suggested: /downloads/credentials.pdf
/contact
16 hits, from instagram.com
Suggested: /enquire
/work/velvet-editions
9 hits, from behance.net
Suggested: /work/velvet
/wp-login.php
74 hits, from (bots)
Suggested: Ignore (bot traffic)

7 open, 0 marked fixed

W30On-site events

Actions that signal interest in working with Alina

Event	Count	Unique visitors	Per 100 sessions	Change
Enquire form: started	214	201	2.2	Up11.0%
Enquire form: submitted	96	94	1.0	Up14.0%
Email click (mailto)	142	131	1.4	Up4.0%
Phone click (tel)	58	55	0.6	Down7.0%
PDF download: credentials	188	176	1.9	Up19.0%
Newsletter sign-up	121	118	1.2	Up23.0%
Outbound: Instagram	304	262	3.1	Up6.0%

W31Enquiry funnel

From visit to submitted enquiry

Sessions9,700
Viewed Services or Work4,21043% of previous
Visited Enquire52012% of previous
Started form21441% of previous
Submitted form9645% of previous

18% of people who open Enquire submit the form; the rest leave at the form itself.