Enquiries and pipeline
Leads from first touch to signed project, with sources, sector mix and form behaviour.
L1New enquiries
Down20.3%51
L2Qualified leads
Down10.7%25
49% of enquiries
L3Discovery calls booked
Down32.0%17
L4Proposals sent
Down23.5%13
L5Won projects
Down16.7%5
€138,800 signed
L6Win rate
Up9.0%38%
Won / proposals sent
L7Pipeline value
Up8.3%€268,000
11 open qualified and proposal leads
L8Avg. deal size
Up34.4%€27,760
Revenue won / won projects
L9Avg. response time
Down5.1%4.1 h
First personal reply
L10Sales cycle
Up1.2%36 days
Enquiry to signature
L11Conversion funnel
Visitors to signed projects in the selected range
- 7,574Visitors
0.7% of visitors sent the form
51Enquiries49.0% of enquiries were a fit
25Qualified68.0% of qualified booked a call
17Discovery call76.5% of discovery call received a proposal
13Proposal38.5% of proposal signed
5Won
Bar widths use a square-root scale so the later stages stay visible. Overall visitor to won: 0.066%.
L12Enquiries over time
Per day, by first-touch source
L13Source attribution
Credit to the channel that first brought the visitor to the site
| Source | Enquiries | Share | Revenue |
|---|---|---|---|
| Organic search | 15 | 29.4% | €39,885 |
| 8 | 15.7% | €14,890 | |
| 10 | 19.6% | €34,567 | |
| Referral | 2 | 3.9% | €10,636 |
| Direct | 6 | 11.8% | €17,549 |
| Newsletter | 5 | 9.8% | €14,625 |
| Paid ads | 5 | 9.8% | €6,648 |
L14Leads
11 leads from the last 30 days. Select a row to see its touchpoints.
| Contacted | |
| New | |
| Qualified | |
| Qualified | |
| Qualified | |
| Won | |
| Lost | |
| Proposal | |
| Won | |
| Qualified | |
| Won |
L15Pipeline by stage
Current state of all leads from the last 120 days, with estimated project value per stage
€19,500
Dar Atelier
Audience development · E-commerce
€60,500
Maison Verneuil
Digital marketing · Hotel
€158,000
Galleria Corte
Audience development · Fine art
Soie Studio
Audience development · Fashion
Ember & Oak
Brand strategy · Restaurant
Fold & Thread
Digital marketing · Fashion
Terra Linen Co
Digital marketing · E-commerce
€110,000
Bloom & Sill
Identity · E-commerce
Thermes du Parc
Audience development · Wellness
The Fenwick Gallery
Digital marketing · Fine art
Studio Marlowe
Brand strategy · Fashion
Hotel des Roches
Digital marketing · Hotel
Atelier Vaux
Brand strategy · Fine art
€488,500
Palm & Pearl Resorts
Audience development · Hotel
Kunstraum Zurich
Brand strategy · Fine art
Nomade Dining
Identity · Restaurant
Table 14
Identity · Restaurant
Auberge du Lac
Brand strategy · Hotel
Bathhouse Luxembourg
Brand strategy · Wellness
Linnea Knit
Digital marketing · Fashion
Oasis Naturale
Brand strategy · Wellness
Lune Candles
Brand strategy · E-commerce
Halcyon Editions
Brand strategy · Fine art
Brasserie Quai Vert
Digital marketing · Restaurant
Maison Cendre
Identity · Fashion
Osteria Bellavista
Digital marketing · Restaurant
The Larkspur Hotel
Identity · Hotel
Sol Spa Collective
Identity · Wellness
Maison Pivoine
Audience development · E-commerce
Atelier Noor
Audience development · Fashion
€231,000
Alpenruh Wellness
Brand strategy · Wellness
Villa Serenata
Identity · Hotel
Nordhaus Objects
Audience development · E-commerce
Oak & Ember Home
Identity · E-commerce
Le Petit Rouge
Brand strategy · Restaurant
Canal House Amsterdam
Identity · Hotel
Kleid Berlin
Identity · Fashion
Stillwater Retreat
Audience development · Wellness
Galerie Montclair
Digital marketing · Fine art
Gastehaus Linde
Identity · Hotel
L16Won and lost reasons
Number of deals, last 12 months
Portfolio fit
Clear strategic approach
Referral trust
Hospitality expertise
Fast response
17
14
12
9
7
L17Revenue won per month
Signed project value, last 12 complete months
L18Revenue forecast vs target
Next 6 months: €408,500 forecast against €506,850 target (81%)
L19Services demand
Enquiries and qualified leads by requested service
L20Sectors
Share of enquiries by client sector
- Hotel13
- Restaurant6
- Fashion8
- Fine art7
- E-commerce10
- Wellness7
L21Deal size distribution
5 won deals in the selected range
L22Response time distribution
Median first reply 2.9 h. Faster replies win more.
L23Client geography
Enquiries by country
France
United Kingdom
Luxembourg
United States
Switzerland
Netherlands
Germany
Italy
UAE
Belgium
12
9
7
6
4
4
3
3
3
2
L24Recent activity
Latest movements in the pipeline
New enquiry from Thermes du Parc (Wellness, France) via Organic search
18 min ago
Margaux replied to Stillwater Retreat within 42 minutes
1 h ago
Discovery call booked with Galleria Corte for Thursday 14:00
3 h ago
Proposal sent to Maison Verneuil, estimated EUR 28,500
5 h ago
Won: Bathhouse Luxembourg, brand strategy and identity, EUR 31,000
Yesterday
New enquiry from Nomade Dining (Restaurant, United States) via LinkedIn
Yesterday
Lost: Linnea Knit chose an in-house team
2 days ago
New enquiry from Auberge du Lac (Hotel, Luxembourg) via Referral
2 days ago
Discovery call held with The Fenwick Gallery
3 days ago
Proposal sent to Oak & Ember Home, estimated EUR 12,000
4 days ago
L25Enquiry form analytics
Where visitors stop filling in the form on /enquire
Form starts
100
Submitted
51
Completion rate
51%
Abandoned at field
Budget range
Project message
Timeline
How did you hear about us
Company / brand
Service of interest
Sector
Name
15
14
5
4
3
3
2
2
1
| Field | Reached | Drop-off |
|---|---|---|
| Name | 100 | 1.0% |
| 99 | 2.0% | |
| Company / brand | 97 | 3.0% |
| Sector | 94 | 2.6% |
| Service of interest | 92 | 3.2% |
| Budget range | 89 | High16.6% |
| Timeline | 74 | 6.6% |
| Project message | 69 | High19.8% |
| How did you hear about us | 55 | 8.0% |