Email

The Atelier Letter · Mailchimp · 5 Sep 2026 - 4 Oct 2026 · compared with the previous 30 days

E1Subscribers

4.8%

4,860

Active and inactive, excl. cleaned

E2Net growth

0.9%

+224

+261 new, -37 left

E3Open rate

3.3%

44.8%

3 campaigns, last 30 days

E4Click rate

10.6%

4.8%

Unique clicks / recipients

E5Unsubscribe rate

0.3%

0.24%

Lower is better

E6Bounce rate

19.3%

0.78%

Lower is better

E7Enquiries attributed

42.9%

Last-touch from email

E8Pipeline attributed

42.9%

€128,000

At €6,400 average project value

E9New vs. unsubscribed

Daily list movement

E10Signup sources

261 new subscribers in the period

Website footer

Enquire page

Instagram link-in-bio

Events and workshops

Referrals and other

E11List size

Total subscribers over time

E12List health

Hygiene status of every contact

ActiveOpened or clicked in 90 days3,990 (77.1%)
InactiveNo activity in 90+ days870 (16.8%)
CleanedRemoved in the last 12 months (bounced or complained)312 (6.0%)

E13Campaigns

Sent in the last 30 days, plus scheduled and drafts. Click a row for details.

Subject								Status
Studio notes: October in Paris7 Oct 2026	7 Oct 2026	4,820	-	-	-	-	-	scheduled
The Maison story: how a hotel found its quiet voice30 Sep 2026	30 Sep 2026	4,703	1,975	42.0%	268	5.7%	14	sent
Five questions to ask before you rebrand19 Sep 2026	19 Sep 2026	4,678	2,229	47.6%	214	4.6%	10	sent
Studio notes: autumn in Paris8 Sep 2026	8 Sep 2026	4,521	2,024	44.8%	191	4.2%	9	sent
Case study: the Bathhouse results, six months onNot scheduled	-	-	-	-	-	-	-	draft
A year of The Atelier LetterNot scheduled	-	-	-	-	-	-	-	draft

E14Campaign detail

Announcement

Welcome to The Atelier Letter

A new format, once every two weeks.

sentSent Mon 10 Nov 2025

Open rate: 48.8%; +4.0 pts vs. avg
CTR: 5.8%; +1.0 pts vs. avg
Enquiries: 5

Link click map

Clicks per link, 2,723 recipients

Services overview

Book an intro call

Event RSVP

Journal article

7 unsubscribed, 11 bounced.

E15Benchmark vs. industry

Marketing & advertising, last campaigns

Open rate44.8%Better than industry (+17%)

Marketing & advertising benchmark: 38.2% (marker)

Click rate4.8%Better than industry (+102%)

Marketing & advertising benchmark: 2.4% (marker)

Unsubscribe rate0.24%Better than industry (-12%)

Marketing & advertising benchmark: 0.27% (marker)

Bounce rate0.78%Behind industry (+15%)

Marketing & advertising benchmark: 0.68% (marker)

E16A/B test results

Question vs. statement: Five questions to ask before you rebrand

Variant A

“Are you ready to rebrand?”

Sent: 1,180
Open rate: 41.4%
Click rate: 4.0%

Variant BWinner

“Five questions to ask before you rebrand”

Sent: 1,180
Open rate: 48.0%
Click rate: 5.2%

Variant B won with 15.7% difference in opens, at 96% confidence. Roll the winning pattern into the next sends.

E17Engagement segments

Current snapshot. Select a segment for the recommended action.

Champions: Opened 3+ of the last 4 and clicked

Invite to case-study previews and ask for referrals. Highest enquiry rate of any segment.

E18Best send time

Open rate by weekday

Best: Thu (50.3%). Current default is Thursday 08:00.

E19Automations and flows

Sent and results over the last 30 days

Flow	Status	Emails	Sent	Open	Click	Conversions
Welcome seriesJoins the list	active	4	660	61.2%	8.1%	81.2%
Post-enquiry nurtureSubmits the enquire form	active	5	210	68.3%	11.7%	209.4%
Re-engagementNo opens in 90 days	active	3	330	24.1%	3.4%	20.6%
Case study follow-upClicks a case study link	active	2	270	54.8%	10.2%	83.1%
Event follow-upAttends a studio event	paused	3	18	70.2%	13.9%	211.8%
Anniversary check-in12 months after a project	draft	2	-	-	-	-

E20Email clients and devices

Share of opens

Apple Mail47%
Gmail28%
Outlook14%
Yahoo4%
Proton3%
Other4%

E21Subscriber geography

Share of subscribers

France

Luxembourg

United Kingdom

Netherlands

Germany

Switzerland

United States

Belgium

Italy

UAE

31%

17%

13%

E22Deliverability

Inbox placement, last 45 days · average 98.3%

97% or higher94 to 97%below 94%

SPFPass
Pass. mail.latelierblake.com authorises Mailchimp servers (-all).
DKIMPass
Pass. 2048-bit key rotated 3 months ago, signing aligned.
DMARCNeeds attention
Pass with p=none. Monitoring only; move to p=quarantine after two clean weeks.
BIMINeeds attention
Not set up. A verified logo would show in supporting inboxes.
TLS in transitPass
Pass. TLS 1.3 negotiated with all major providers.
List-Unsubscribe headerPass
Pass. One-click unsubscribe is present (RFC 8058).
BlocklistsPass
Not listed on any of the 42 blocklists checked.

Preview with sample data. Live data comes from the Mailchimp API once connected. Industry benchmarks are sample values for marketing and advertising.