Hôtel Lumière Paris has no marketplace channels, so it is not selectable here.

Marketplaces

Amazon, TikTok Shop, bol, Zalando and Etsy in one view for Maison Velours. Amounts in EUR, compared with the previous period. Sample data.

Luxury home textiles and fragrance · FR, DE, NL, UK, US · Stack: Shopify Plus, Amazon, bol, Klaviyo, Impact, Meta, Google Ads, Pinterest, Amazon Ads, Recharge, Okendo, GA4

  • AmazonSynced 4 Oct, 06:12
  • bolSynced 4 Oct, 05:55

MP1Marketplace revenue (gross)

Up16.0%

€115,255

€3,842 per day

MP2Units

Up17.1%

1,235

1.17 units per order

MP3Orders

Up14.7%

1,055

AOV €109.25

MP4Sessions

Up17.2%

15,454

All connected channels report traffic

MP5Unit session % (conversion)

Down0.1%

8.0%

Units / sessions

MP6Buy Box %

Up0.3%

88.6%

Session-weighted

MP7Ad spend

Up16.6%

€22,083

19.2% of revenue

MP8ACoS

Down0.0%

27.0%

cost / sales14d

MP9TACoS

Up0.5%

19.2%

Ad spend / total revenue

MP10ROAS

Up0.0%

3.71x

sales14d / cost

MP11Marketplace fees

Up15.8%

€16,514

14.3% of gross revenue

MP12Net payout

Up15.5%

€58,565

50.8% of gross revenue

MP13Returns rate

Down3.3%

8.3%

102 units, €9,960 refunded

MP14Gross revenue by marketplace

Stacked by marketplace

MP15Revenue share

Gross revenue per marketplace in this period

  • Amazon74%
  • bol26%

MP16Marketplace comparison

Click a row to focus the whole page on that marketplace.

Net margin = (net payout - COGS) / gross
Amazon€85,06115.6%17.4%
bol€30,19410.7%36.4%
All marketplaces€115,25514.3%22.4%

Revenue, orders, fees, refunds and Amazon Ads spend are calibrated to the Revenue page (marketplace stream). bol, TikTok and Etsy ad spend is extra detail shown here only and is not part of the Revenue page's marketplace marketing spend. Platform-reported ad sales overlap with organic sales and with your own webshop attribution. Use net payout and TACoS, not ROAS, to compare channels.

MP17Gross revenue to net payout

All selected marketplaces, fees grouped by type

  • Gross revenue€115,255
  • Refunds and returns-€9,960
  • Discounts and cancellations-€8,133
  • Marketplace commissions-€8,899
  • Fulfilment and shipping fees-€6,637
  • Storage and other fees-€978
  • Advertising-€22,083
  • Net payout€58,565

Net payout €58,565 is 50.8% of gross; fees 14.3%, advertising 19.2%, refunds 8.6%.

MP18Inventory health and alerts

Days of cover = available units / average daily units over the last 30 days

4 SKUs under 14 days of cover
Velvet cushion cover 45 cm (Amazon, 11 d); Turkish cotton bath towel (Amazon, 10 d); Velvet cushion cover 45 cm (bol, 10 d). Create or expedite an inbound shipment before the stock-out hits ranking and Buy Box.
2 SKUs between 14 and 28 days of cover
Amber reed diffuser 200 ml (Amazon, 20 d); Waffle bathrobe (bol, 16 d). Reorder lead time is likely longer than the remaining cover.
24 stranded units on Amazon
Fig and cedar candle 220 g (16); Turkish cotton bath towel (8). Fix the listing issue or remove the units; stranded stock earns nothing and still costs storage.
2 SKUs above 90 days of cover
Cotton sateen pillowcase pair (Amazon, 105 d); Turkish cotton bath towel (bol, 126 d). Storage cost keeps building and ageing surcharges usually start only after 181+ days; plan a promotion or removal order before the stock ages.
Amazon TACoS 23.5% is above the 12% ceiling
Ad spend is growing faster than total sales. Pause the weakest campaigns before scaling.
bol Buy Box at 86.3%
Another seller or a price gap is winning the Buy Box on part of the traffic. Check repricing and the offers that lost it.
bol KPI PHONE_AVAILABILITY: warning
Phone availability is 84.6% against a norm of 90.0%. Repeated misses lead to strikes and lost visibility on bol.

MP19Stock by SKU

Amazon, bol: available units, inbound and days of cover

Turkish cotton bath towel3310Critical
Velvet cushion cover 45 cm2510Critical
Velvet cushion cover 45 cm7211Critical
Fig and cedar candle 220 g2712Critical
Waffle bathrobe1316Low
Amber reed diffuser 200 ml8320Low
Fig and cedar candle 220 g17229Healthy

Amazon

Sales and traffic, advertising, fees, FBA inventory, returns and search terms.

SP-API + Ads API v3 · last sync 4 Oct, 06:12

MP20Sessions and page views

Traffic to your detail pages

Source: SP-API · GET_SALES_AND_TRAFFIC_REPORT · sessions, pageViews

MP21Unit session percentage

Units ordered / sessions, own scale

Source: SP-API · GET_SALES_AND_TRAFFIC_REPORT · unitSessionPercentage

MP22Buy Box percentage

Share of page views with the Buy Box, own scale

Source: SP-API · GET_SALES_AND_TRAFFIC_REPORT · buyBoxPercentage

MP23Sales and traffic by child ASIN

Sortable. Totals match the Amazon KPIs above.

Source: SP-API · GET_SALES_AND_TRAFFIC_REPORT · asinGranularity=CHILD · orderedProductSales, unitsOrdered, totalOrderItems, sessions, pageViews, buyBoxPercentage, unitSessionPercentage

Mohair throw, ecru

B0C8K3P7RT · MV-THR-MOH-01

€20,048809.2%

Velvet cushion cover 45 cm

B0C8K2M1QX · MV-CUS-VEL-45

€14,81619611.8%

Fig and cedar candle 220 g

B0BZ4N6HDC · MV-CAN-FIG-02

€11,74217910.6%

Waffle bathrobe

B0CD7T9FZA · MV-ROB-WAF-05

€10,7586312.0%

Amber reed diffuser 200 ml

B0BZ4N8WLE · MV-DIF-AMB-03

€10,15312513.4%

Cotton sateen pillowcase pair

B0CD7T3J5V · MV-BED-SAT-04

€10,15310712.2%

Turkish cotton bath towel

B0CF2R1KMB · MV-TOW-TUR-06

€5,318988.4%

Linen room spray 100 ml

B0CF2R4YHU · MV-SPR-LIN-07

€2,072459.6%
Total€85,06189310.9%

MP24Amazon Ads by campaign type

Sponsored Products, Brands and Display

Source: Ads API v3 · spCampaigns / sbCampaigns / sdCampaigns · impressions, clicks, cost, sales14d, purchases14d, acosClicks14d, roasClicks14d, newToBrandPurchases14d, topOfSearchImpressionShare

TypeCostSales 14dACoSROAS
Sponsored Products€13,603€55,45924.5%4.08x
Sponsored Brands€4,201€12,11434.7%2.88x
Sponsored Display€2,201€5,03343.7%2.29x
Total€20,005€72,60627.6%3.63x

TACoS 23.5% = cost / orderedProductSales. Sponsored Products reports the 7-day window (sales7d, acosClicks7d); shown here on the 14-day basis of Brands and Display.

MP25Spend and sales by type

Ad spend against attributed sales

MP26Campaigns

Filter by campaign type, sort by any column

Source: Ads API v3 · campaignName, cost, sales14d, acosClicks14d, roasClicks14d, topOfSearchImpressionShare

SP | Auto | Core range€5,422€18,82828.8%
SP | Broad | Category€3,283€15,85920.7%
SP | Product targeting | Competitors€2,464€12,02220.5%
SP | Exact | Brand defence€2,435€8,75127.8%
SB | Video | Hero collection€1,673€4,62636.2%
SD | Remarketing | Page views€1,447€3,18645.4%
SB | Headline | Brand terms€1,413€4,02635.1%
SB | Store spotlight€1,115€3,46232.2%
SD | Audience | In-market€754€1,84740.8%

MP27Amazon fee breakdown

Gross revenue down to net payout, as booked in Finances

Source: SP-API Finances · ItemFeeList.FeeType Commission, FBAPerUnitFulfillmentFee · ServiceFeeEventList · ProductAdsPaymentEventList · RefundEventList

  • Ordered product sales€85,061
  • Refunds (RefundEventList)-€6,684
  • Promotions and cancellations-€6,002
  • Referral fee (Commission)-€6,804
  • FBA fulfilment fee-€5,670
  • Storage and service fees-€816
  • Advertising-€20,005
  • Net payout€39,080

Referral 8.0%, FBA 6.7%, storage 1.0%, advertising 23.5% of gross.

MP28Settlement periods

Financial event groups and payout status

Source: SP-API Finances · listFinancialEventGroups · FinancialEventGroupId, ProcessingStatus, FundTransferStatus, OriginalTotal, FundTransferDate

GroupStatusTotal
FEG-123450196Processing€18,362
FEG-196194568Succeeded€18,100
FEG-934716188Succeeded€2,617

MP29FBA inventory

Fulfillable stock, inbound pipeline and stranded units per SKU

Source: SP-API FBA Inventory · getInventorySummaries · inventoryDetails.fulfillableQuantity, inboundWorkingQuantity, inboundShippedQuantity, inboundReceivingQuantity, reservedQuantity · Stranded: stranded inventory report [K] · Days of cover: GET_FBA_INVENTORY_PLANNING_DATA days-of-supply

ProductFulfillableStrandedDays of cover
Velvet cushion cover 45 cm72011
Mohair throw, ecru126047
Fig and cedar candle 220 g1721629
Amber reed diffuser 200 ml83020
Cotton sateen pillowcase pair3740105
Waffle bathrobe119057
Turkish cotton bath towel33810
Linen room spray 100 ml107072

MP30Returns and reasons

71 units returned, 7.9% of units

Source: GET_FBA_FULFILLMENT_CUSTOMER_RETURNS_DATA · reason, detailed-disposition · refundRate (S&T). Reason text is shown as a readable label

Return reason

Not as described on the listing

Item defective or does not work

No longer needed

Colour or size different from expected

Arrived too late

Damaged in transit

Wrong item sent

19

13

12

11

6

6

4

Disposition of returned units

SELLABLE

CUSTOMER_DAMAGED

DEFECTIVE

CARRIER_DAMAGED

43

13

9

6

MP31Brand Analytics: search query performance

Search volume and the impression, click and purchase share your ASINs win

Source: GET_BRAND_ANALYTICS_SEARCH_QUERY_PERFORMANCE_REPORT · searchQueryVolume, asinImpressionShare, asinClickShare, asinPurchaseShare. Needs the Brand Analytics role.

luxury scented candle7,8807%10%
turkish bath towel6,3245%5%
velvet cushion cover4,60219%26%
waffle bathrobe women4,1745%5%
mohair throw blanket3,59314%20%
fig candle3,07520%13%
amber reed diffuser2,85816%16%
cotton sateen pillowcase2,4709%9%
linen room spray1,72617%13%
maison velours1,32492%95%

bol

Sales, partner performance KPIs and Sponsored Products.

Retailer API v10/v11 + Advertising API · last sync 4 Oct, 05:55

MP50bol revenue

Up18.7%

€30,194

€2,095 commission

MP51bol orders

Up16.1%

304

Conversion 4.71% of product visits

MP52bol returns

Down10.5%

9.2%

31 units

MP53Sponsored Products ROAS

Down1.1%

4.43x

Spend €2,078, ACoS 22.6%

MP54Partner performance KPIs

Weekly scores against bol's norm. Select a KPI to see its 12-week trend.

Source: Retailer API v11 · insights/performance-indicators · CANCELLATIONS, FULFILMENT, REVIEWS, TRACK_AND_TRACE, RETURNS, PHONE_AVAILABILITY, CASE_ITEM_RATIO, RESPONSE_TIME · numerator, denominator, norm, distance, status

KPIScoreNormStatus

Cancellations

CANCELLATIONS

1.03%<= 1.50%Good

Shipped on time

FULFILMENT

99.1%>= 97.5%Good

Seller rating (average)

REVIEWS

4.41>= 4.20Good

Valid track and trace

TRACK_AND_TRACE

95.8%>= 95.0%Good

Returns

RETURNS

5.7%<= 8.0%Good

Phone availability

PHONE_AVAILABILITY

84.6%>= 90.0%Warning

Customer cases per item

CASE_ITEM_RATIO

0.44%<= 0.50%Good

Response time to messages

RESPONSE_TIME

14.7 h<= 24.0 hGood

MP55Cancellations

Weekly score against the norm, own scale

Norms are demo thresholds; bol publishes the live norm per KPI in the score object.

MP56bol Advertising: Sponsored Products

Campaign spend, revenue and efficiency (NL and BE)

Source: bol Advertising API · campaign performance report · spend, impressions, clicks, ctr, cpc, conversions, revenue, acos, roas (field names unverified)

SP | Automatic | All offers€665€2,52426.3%
SP | Keywords | Generic€603€1,97030.6%
SP | Keywords | Brand terms€436€3,77411.6%
SP | Product targeting | EAN competitors€374€94739.5%

Orders by fulfilment method (fulfilmentMethod)

LVB (FBB) 61% · own shipping (FBR) 39%

Field names come from the marketplace API research (Amazon SP-API and Ads v3, TikTok Shop Partner API v2, bol Retailer and Advertising API, zDirect, Etsy Open API v3). Fields marked as unverified must be validated against the live schemas before launch. The 730-day sample history is deterministic demo data.