Advertising

Paid campaigns on Meta, LinkedIn and Google: spend, leads and what each euro returns.

A1Spend

8.2%

€5,453

A2Impressions

10.7%

183.5K

A3Clicks

6.5%

2,577

A4CTR

4.7%

1.40%

Clicks / impressions

A5CPC

1.8%

€2.12

Average cost per click

A6Leads

6.8%

Platform-reported: form, call booking, guide

A7Cost per lead

14.0%

€69

Targets: Meta 40, LinkedIn 120, Google 60 EUR

A8Pipeline per euro spent

27.6%

16.6x

€90,289 estimated pipeline

A9Alerts

8 items that need a look

Meta CPL 17% above target

Cost per lead is €47 against a target of €40. Review the weakest campaigns in the CPL chart below.

LinkedIn CPL 14% below target

Cost per lead is €104 against a target of €120. There is room to scale spend.

Google Ads CPL 17% above target

Cost per lead is €70 against a target of €60. Review the weakest campaigns in the CPL chart below.

Meta frequency is 2.7

The same people see the ads often. Refresh creatives or widen the audience.

LinkedIn frequency is 2.0

The same people see the ads often. Refresh creatives or widen the audience.

4 Google keywords have a Quality Score of 5 or lower

Low scores raise the CPC. Tighten match types or improve the landing page relevance.

Paused: Test | Fine art collectors

Meta campaign is paused and not spending. Resume it or archive it.

Paused: Journal | Thought leadership

LinkedIn campaign is paused and not spending. Resume it or archive it.

A10Spend over time

By platform, per day

A11Leads over time

By platform, per day

A12Budget pacing

September 2026: spent against the monthly budget

A13Campaigns

15 campaigns, figures for the last 30 days


CMO / Brand Director \| Case study	LinkedIn	Active	Lead generation	€1,000	€987	23.1K	124	0.54%	€7.95	10	€99
Founders \| Brand audit offer	LinkedIn	Active	Lead generation	€800	€797	18K	112	0.62%	€7.09	9	€89
Search \| Brand consultancy	Google	Active	Lead generation	€800	€766	4K	181	4.52%	€4.24	5	€153
Search \| Hospitality branding	Google	Active	Lead generation	€540	€525	2.3K	113	4.85%	€4.63	4	€131
Always-on \| Lookalike clients 1%	Meta	Active	Lead generation	€540	€522	36.9K	497	1.35%	€1.05	10	€52
Awareness \| Luxury hospitality	Meta	Active	Awareness	€430	€415	37.4K	336	0.90%	€1.23	-	-
Hospitality groups \| ABM	LinkedIn	Active	Awareness	€440	€394	10.4K	42	0.40%	€9.44	2	€197
Retargeting \| Site visitors 30d	Meta	Active	Lead generation	€360	€345	21.2K	447	2.11%	€0.77	19	€18
Reels \| Maison case study	Meta	Active	Traffic	€270	€303	27.3K	461	1.69%	€0.66	5	€61
Search \| Brand terms	Google	Active	Lead generation	€250	€231	1.7K	190	11.07%	€1.21	9	€26
RLSA \| Site visitors	Google	Active	Lead generation	€180	€169	1.1K	73	6.52%	€2.31	6	€28
Spring \| Open studio diary	Meta	Ended	Lead generation	€360	-	-	-	-	-	-	-
Test \| Fine art collectors	Meta	Paused	Traffic	€210	-	-	-	-	-	-	-
Journal \| Thought leadership	LinkedIn	Paused	Traffic	€300	-	-	-	-	-	-	-
Search \| Logo and identity design	Google	Ended	Lead generation	€320	-	-	-	-	-	-	-
Total					€5,453	183.5K	2,577	1.40%	€2.12	79	€69

A14Cost per lead by campaign

Lowest first. Bar colour shows the platform; campaigns without leads are left out.

A15Top ad creatives

Highest click-through rate first

#1Responsive search ad

L'Atelier Blake | Brand and Digital Consultancy

Google · €184 spent

CTR

11.07%

CPL

€26

#2Responsive search ad

Hotel Branding Studio Paris | Book a Call

Google · €367 spent

CTR

5.43%

CPL

€114

#3Responsive search ad

Brand Strategy Consultancy | Luxury and Hospitality

Google · €460 spent

CTR

4.80%

CPL

€139

#4Single image

Still thinking about your brand? Let's talk.

Meta · €190 spent

CTR

2.53%

CPL

€15

#5Reel 24s

Inside the Maison rebrand

Meta · €212 spent

CTR

2.20%

CPL

€55

#6Video 15s

A free 20-minute brand audit

Meta · €155 spent

CTR

1.79%

CPL

€23

#7Single image

A brand that feels like a quiet room

Meta · €313 spent

CTR

1.51%

CPL

€50

#8Carousel

Six months, one considered identity

Meta · €209 spent

CTR

1.18%

CPL

€58

A16Audience performance

Audience	Type	Spend	CTR	Leads	CPL
Lookalike 1% of past clients Meta	Lookalike	€380	1.84%	11	€35
Retargeting: website visitors 30d Meta	Retargeting	€285	3.12%	12	€25
Interest: luxury hospitality Meta	Interest	€349	1.09%	4	Above target€85
Interest: fine art collectors Meta	Interest	€254	1.21%	4	Above target€62
Broad (Advantage+) Meta	Broad	€317	0.89%	3	Above target€93
Job titles: CMO, Brand Director LinkedIn	Job titles	€740	0.65%	8	€93
Job titles: Founder, Owner LinkedIn	Job titles	€653	0.62%	7	€91
Company list: hospitality groups LinkedIn	Account list	€435	0.54%	3	€130
Industry: luxury goods LinkedIn	Industry	€348	0.32%	3	Above target€138
Brand terms Google	Keyword intent	€203	8.51%	5	€38
RLSA: website visitors Google	Retargeting	€169	12.16%	6	€29
Non-brand: brand consultancy Google	Keyword intent	€744	5.11%	8	Above target€91
Non-brand: hospitality branding Google	Keyword intent	€575	5.72%	5	Above target€120

A17Placements

Where the ads were shown

A18Demographics of ad clicks

A19Reach and frequency

Estimated unique reach. Google search does not report reach.

Reach

Frequency (impressions per person)

A20Keyword performance

Google Ads search keywords

	Match
brand consultancy luxury	Phrase	67	€4.60	2.1	8/10 Good
hotel branding agency	Phrase	56	€5.10	1.6	7/10 Average
brand identity design	Broad	56	€3.10	0.8	4/10 Poor
brand strategy consultant paris	Exact	50	€3.90	2.1	9/10 Good
restaurant branding	Broad	50	€2.80	0.9	5/10 Poor
boutique hotel branding	Phrase	45	€3.50	1.6	8/10 Good
l'atelier blake	Exact	45	€0.90	3.7	10/10 Good
luxury brand strategy	Exact	39	€5.40	1.4	7/10 Average
logo design luxembourg	Phrase	28	€2.20	0.4	5/10 Poor
wellness spa branding	Phrase	28	€3.30	0.8	6/10 Average
brand audit consultant	Exact	28	€4.10	1.1	8/10 Good
marketing agency near me	Broad	28	€2.40	0.2	3/10 Poor
fine art gallery branding	Phrase	22	€3.70	0.7	7/10 Average
alina blake brand	Exact	17	€0.80	1.6	10/10 Good

A21Attribution windows

Leads credited under different conversion windows

CPL by window	1d	7d	28d	7d+view
Meta	€80	€47	€38	€33
LinkedIn	€203	€104	€77	€68
Google	€101	€70	€60	€60

Platform labels: Meta (Instagram, Facebook), LinkedIn Ads, Google Ads (search).