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Monday 5 October 2026 · 4 Sep to 3 Oct 2026 compared with the previous 30 days
O1Visitors
Up4.0%6,424
O2Enquiries
Down28.9%27
O3Conversion rate
Down31.7%0.42%
Enquiries per visitor
O4Pipeline value
Up0.3%€57,107
Open proposals and qualified leads
O5Revenue won
Down11.9%€19,691
O6Social reach
Down25.0%111.3K
Instagram + LinkedIn
O7Newsletter subscribers
Up14.5%1,684
+87 new in period
O8Avg. search position
Down1.6%6.7
Lower is better
O9Insights this period
Generated from the numbers below. They change with the selected range.
- Growth
Direct drove 9% more site visits than the previous 30 days, the strongest movement of any channel.
- Content
The Maison case study keeps the longest reading time (2:41) and accounts for 14 enquiries, more than any other page except Enquire.
- Search
Average search position is 6.7, 0.1 places better than before. Brand strategy keywords gained the most.
- Watch
Conversion is 0.42%, down from 0.61%. Visitors arriving from Pinterest rarely reach the Enquire page.
- Opportunity
LinkedIn has the lowest cost per enquiry of the paid channels. Consider moving part of the Instagram budget to the hospitality campaign.
O10Visitors by channel
Daily visitors per acquisition channel
O11Channel mix
Share of visitors
| Channel | Visitors | Share |
|---|---|---|
| Organic search | 2,213 | 34.4% |
| Direct | 1,740 | 27.1% |
| Social | 1,622 | 25.2% |
| Referral | 849 | 13.2% |
O12Marketing funnel
From first visit to a won project
- Visitors6,424
- Viewed work or services2,37737.0%
- Opened enquiry form33414.1%
- Enquiries278.1%
- Qualified1555.6%
- Won533.3%
O13Goals snapshot
Progress towards the 2026 goals
O14Top content across channels
Pages on the site and posts on social, last 30 days
| Page | Views | Enquiries |
|---|---|---|
| Home/ | 3,120 | 11 |
| Work: Maison/work/maison | 1,840 | 14 |
| Services/services | 1,530 | 12 |
| Work/work | 1,210 | 6 |
| Journal/journal | 940 | 3 |
| Enquire/enquire | 610 | 19 |
O15Activity and annotations
Changes that may explain movements in the charts
- Email
Autumn Edit newsletter sent to 1,640 subscribers
- Campaign
LinkedIn campaign started: hospitality founders
- Content
Journal article published: Quiet luxury in hotel branding
O16Cross-channel performance
Sessions, enquiries and cost per channel for the selected range. Click a column to sort.
| Organic search | 2,213 | 9 | €53 |
| Direct | 1,740 | 5 | n/a |
| Referral | 849 | 4 | n/a |
| 746 | 2 | €205 | |
| 616 | 5 | €184 | |
| 260 | 1 | €90 |
O17Recent enquiries
Latest five from the enquiry form
| Contact | Est. value | Stage |
|---|---|---|
| Margaux LefebvreMaison Delacroix · FR | €38,000 | New |
| Oliver HartHart & Vane Hotels · UK | €52,000 | Qualified |
| Lena BrandtGalerie Brandt · DE | €24,000 | Proposal |
| Julien WeberAtelier Weber · LU | €31,000 | Qualified |
| Sofia ContiCasa Conti Resorts · IT | €64,000 | Won |
All figures are sample data for demonstration.