Audience
Who visits, follows and subscribes, across the website, social channels and newsletter.
AU1Unique audience
Up8.4%13,790
Across all channels
AU2Returning visitors
Up3.2%39%
Share of sessions
AU3Top market
France
30% of visitors
AU4Avg. engagement score
Up5.0%38 / 100
Pages, depth and return visits
AU5Personas
Three groups explain most of the audience. Select one for details.
AU6Demographics
Share of identified audience
35-44
25-34
45-54
55-64
18-24
65+
34%
27%
21%
9%
6%
3%
AU7Geography
Visitors by location
France
United Kingdom
Luxembourg
United States
Netherlands
Germany
Switzerland
Italy
Belgium
United Arab Emirates
4,120
2,310
1,980
1,760
980
940
720
610
540
330
AU8Industry and job title
From LinkedIn followers and ad audiences
Hospitality and leisure
Luxury goods and fashion
Arts and museums
Retail and e-commerce
Real estate and design
Marketing and advertising
Other
31%
26%
14%
11%
8%
6%
4%
AU9Interests and affinities
Share of audience and index against the average internet user
| Interest | Reach | Affinity index |
|---|---|---|
| Luxury travel and boutique hotels | 3.4x | |
| Contemporary art and galleries | 2.9x | |
| Interior design and architecture | 2.6x | |
| Fashion and haute couture | 2.3x | |
| Fine dining and wine | 1.8x | |
| Wellness and spa | 1.7x | |
| Business and entrepreneurship | 1.2x | |
| Photography | 1.5x |
AU10New vs returning
39% of sessions come from returning visitors
AU11Customer journeys
Most common paths before an enquiry, from first touch to enquiry form
- Instagram post
- Work: Maison
- Services
- Enquire
18% of journeys · 4.6% enquire · 3 days on average
- Google search
- Home
- Services
- Enquire
15% of journeys · 3.8% enquire · 1 day on average
- LinkedIn post
- Work: Bathhouse
- About
- Enquire
12% of journeys · 5.2% enquire · 6 days on average
- Newsletter
- Journal article
- Work
- Enquire
10% of journeys · 2.9% enquire · 9 days on average
- Pinterest pin
- Work: Velvet
- Journal
9% of journeys · 0.8% enquire · 2 days on average
- Direct
- Home
- Work
- Work: Chateau Marmont
- Enquire
8% of journeys · 6.1% enquire · 12 days on average
- Referral
- About
- Services
- Enquire
7% of journeys · 5.7% enquire · 4 days on average
AU12Cohort retention
Share of each monthly cohort that returns in the following months
| Cohort | Visitors | M0 | M1 | M2 | M3 | M4 | M5 |
|---|---|---|---|---|---|---|---|
| Apr 2026 | 1,375 | 100% | 32.4% | 22.3% | 18.5% | 15.4% | 11.6% |
| May 2026 | 1,121 | 100% | 33.1% | 20.6% | 16.3% | 14.7% | - |
| Jun 2026 | 1,174 | 100% | 33.9% | 25.3% | 18% | - | - |
| Jul 2026 | 1,555 | 100% | 34.5% | 23.5% | - | - | - |
| Aug 2026 | 1,613 | 100% | 31.8% | - | - | - | - |
| Sep 2026 | 1,735 | 100% | - | - | - | - | - |
AU13Engagement score
Visitors per score band (0 to 100)
Score combines pages per visit, time on site, return visits and key page views. Visitors above 60 are three times as likely to enquire.
AU14Companies that visited the site
Company-level reveal from IP and form data. Fictional companies in this demo.
| Intent | ||
|---|---|---|
| Hotel Saint-Aubin Group | 14 | High |
| Maison Valcourt | 11 | High |
| Northgate Resorts | 9 | High |
| Galerie Montclair | 8 | Medium |
| Aurelia Home | 7 | Medium |
| Kestrel and Rowe | 6 | Medium |
| Lakeside Boutique Hotels | 6 | High |
| Studio Ferrante | 5 | Low |
| The Linden Collective | 5 | Low |
| Oasis Gallery Dubai | 4 | Medium |
| Brasserie Houdart | 4 | Low |
| Vesper Atelier | 3 | Medium |
All figures and company names are sample data.