InstagramCarousel30 Sep 2026
Behind the scenes at the Maison rebrand: the first palette boards.
- Reach
- 9,796
- ER
- 6.7%
- Likes
- 308
- Comments
- 63
- Saves
- 248
- Shares
- 35
Social media
All channels · 5 Sep 2026 - 4 Oct 2026 · compared with the previous 30 days
ChannelLinkedIn includes the company page and Alina's profile
SO1Followers
Up2.8%49,110
+1,352 this period
SO2Follower growth
Up8.7%+1,352
2.83% of base
SO3Reach
Down1.8%286.1K
Unique accounts reached
SO4Impressions
Down1.8%502.7K
1.76 views per account
SO5Engagement rate
Down0.4%3.48%
Engagements / reach
SO6Profile visits
Up2.9%7,407
SO7Website clicks from social
Up0.4%3,318
44.8% of profile visits
SO8Posts published
Up20.0%60
14.0 per week
SO9Followers over time
Per channel · daily snapshot
SO10Followers by account
Net new and growth in the period
| Account | Followers | Net new |
|---|---|---|
| 21,610 | +625 | |
| LinkedIn company page | 8,633 | +305 |
| LinkedIn, Alina Blake | 11,313 | +129 |
| 5,088 | +156 | |
| TikTok | 2,466 | +137 |
SO11Reach
Unique accounts reached per day. A single channel is compared with the previous period.
SO12Impressions
Total times content was shown, including repeat views
SO13Engagement rate
By channel vs. previous period
SO14Content type performance
Last 12 months, number of posts in brackets
SO15Top posts
13 posts in the period, ranked by engagement rate
InstagramCarousel26 Sep 2026
Marble, linen, brass. Mood board for the Bathhouse spa identity.
- Reach
- 3,514
- ER
- 6.7%
- Likes
- 86
- Comments
- 15
- Saves
- 116
- Shares
- 17
LinkedInCarousel18 Sep 2026
Notes from Luxembourg Design Week and the conversations that mattered.
Alina Blake
- Reach
- 3,341
- ER
- 6.4%
- Likes
- 49
- Comments
- 44
- Saves
- 109
- Shares
- 12
InstagramCarousel8 Sep 2026
Five rules we use when naming a hotel suite collection.
- Reach
- 4,732
- ER
- 6.4%
- Likes
- 175
- Comments
- 15
- Saves
- 96
- Shares
- 16
InstagramReel19 Sep 2026
Before and after: Velvet's packaging, rethought in three tones.
- Reach
- 11,990
- ER
- 5.6%
- Likes
- 384
- Comments
- 33
- Saves
- 183
- Shares
- 73
TikTokReel17 Sep 2026
60 seconds: how we pick a brand colour for a hotel.
- Reach
- 2,995
- ER
- 5.2%
- Likes
- 89
- Comments
- 8
- Saves
- 47
- Shares
- 13
SO16Best time to post
Relative audience activity by weekday and hour (local time, Paris)
00
03
06
09
12
15
18
21
Mon
Tue
Wed
Thu
Fri
Sat
Sun
LowHigh
Best slots: Fri 20:00, Sun 20:00, Thu 20:00
SO17Hashtag performance
Click a column to sort
| #brandtok | 9 | 1,740 | 7.2% | Up34.0% |
| #studiolife | 6 | 1,320 | 6.6% | Down11.0% |
| #fineartmarketing | 9 | 3,890 | 6.3% | Up4.0% |
| #atelierblake | 31 | 3,560 | 6.1% | Up5.0% |
| #luxembourgdesign | 5 | 2,010 | 5.8% | Up26.0% |
| #hospitalitydesign | 17 | 5,410 | 5.7% | Up19.0% |
| #parisdesign | 13 | 4,420 | 5.2% | Down3.0% |
| #luxurybranding | 22 | 4,980 | 5.1% | Up8.0% |
| #consideredecommerce | 8 | 3,120 | 4.9% | Up22.0% |
| #brandstrategy | 14 | 3,120 | 4.6% | Up12.0% |
| #audiencegrowth | 7 | 2,360 | 4.1% | Up2.0% |
| #designthinking | 11 | 2,740 | 3.4% | Down6.0% |
| #interiorinspiration | 19 | 7,230 | 2.7% | Up31.0% |
| #brandidentity | 26 | 6,110 | 2.4% | Up15.0% |
| #packagingdesign | 12 | 5,340 | 2.2% | Up7.0% |
| #typography | 10 | 4,180 | 1.9% | Down4.0% |
SO18Audience: age and gender
Share of followers (%)
SO19Top cities
Share of followers
Paris
London
Luxembourg
New York
Amsterdam
Brussels
Geneva
Milan
15.3%
10.4%
8.9%
4.8%
4.2%
3.8%
3.6%
1.4%
SO20Top countries
Share of followers
France
United Kingdom
United States
Luxembourg
Germany
Netherlands
Switzerland
Belgium
26.1%
13.9%
11.1%
11.1%
7.0%
6.1%
5.0%
3.6%
SO21Follower sentiment and mentions
Recent mentions and comments, classified by tone
- positive
Working with L'Atelier Blake on our new identity was the calmest, most considered process we have had.
@maison.hotel · Instagram · 1 day ago
- positive
Alina's breakdown of positioning versus campaigns is the best thing I read this week.
Claire Dumont · LinkedIn · 2 days ago
- positive
Our spa branding by @atelierblake just went live. Thank you for the patience with our edits.
@thebathhouse.lux · Instagram · 3 days ago
- positive
Saved to Brand Inspiration: the Velvet packaging board is gorgeous.
studio.nord · Pinterest · 4 days ago
- neutral
Interesting framework, though I would like to see numbers behind the audience growth claims.
Marc Leroy · LinkedIn · 5 days ago
- neutral
Tagged in a post: studio visit from the Atelier Blake team ahead of our September opening.
@gallery.sixieme · Instagram · 6 days ago
- neutral
Dueted the logo rating video. Strong opinions about the Chateau case study.
@designdiary.fr · TikTok · 8 days ago
- neutral
Slow reply to my DM last week, but the carousel on naming was worth the wait.
@lena.interiors · Instagram · 9 days ago
- negative
Pricing for boutique studios keeps rising. Would love to see a smaller entry package.
Thomas Weiss · LinkedIn · 11 days ago
- positive
The rebrand is doing exactly what Alina said it would. Repeat orders are up.
@velvet.official · Instagram · 13 days ago
- negative
Link on the pin led to a 404 for me. Pretty board otherwise.
anouk_v · Pinterest · 16 days ago
- positive
Congratulations on the Luxembourg Design Week talk. Sharp and generous.
Sofia Marchetti · LinkedIn · 19 days ago
- neutral
Not sure the 60-second format suits brand strategy, but I stayed to the end.
@brandsnacks · TikTok · 22 days ago
- negative
Reel autoplayed with the wrong music licence warning. Fix it and it is a perfect piece.
@jules.and.co · Instagram · 26 days ago
SO22Sentiment split
Mentions in the last 30 days or more
- Positive6 (43%)
- Neutral5 (36%)
- Negative3 (21%)
SO23Instagram Stories
Completion, navigation and exits
Story views
38,191
Up13.2%
Completion rate
71.4%
Up0.4%
Taps forward / view
1.68
Down0.3%
Taps back / view
0.19
Down0.1%
Exit rate
8.8%
Up1.9%
Replies
575
Up13.2%
Retention by frame
Recent story sets
| Story | Reach | Completion | Exits |
|---|---|---|---|
| Studio morning, Paris5 frames | 1,210 | 74% | 88 |
| Bathhouse reveal countdown6 frames | 1,480 | 69% | 131 |
| Q&A: naming a hotel4 frames | 990 | 77% | 54 |
| New on the journal3 frames | 870 | 80% | 41 |
| Chateau archive visit7 frames | 1,330 | 63% | 176 |
SO24Competitor benchmark
Comparable independent consultancies · all channels combined · growth over 90 days
| # | ||||
|---|---|---|---|---|
| 1 | Bureau Lumiere Milan | 173,247 | 1.6% | 2.4% |
| 2 | Halden & Roche London | 145,303 | 1.9% | 2.7% |
| 3 | Maison Verane Studio Paris | 93,586 | 2.8% | 3.0% |
| 4 | Atelier Mercier Brussels | 67,761 | 2.2% | 3.4% |
| 5 | Northlight Brand House Amsterdam | 61,735 | 3.4% | 2.8% |
| 6 | L'Atelier Blake YouParis / Luxembourg | 49,110 | 5.5% | 4.0% |
| 7 | Studio Orsay Paris | 40,771 | 5.6% | 4.3% |
| 8 | Cellar Door Collective Geneva | 30,866 | 4.8% | 4.1% |
SO25Posting cadence
Posts per day over the last 5 weeks
Mon
Tue
Wed
Thu
Fri
Sat
Sun
313
12
22
30
42
53
62
72
84
92
103
112
122
131
141
151
163
172
182
190
200
210
224
233
242
252
263
271
281
294
303
11
23
30
43
- Total posts
- 69
- Active days
- 30 of 35
- Longest gap
- 3 days
SO26UGC and tagged posts
Content others publish about the studio
Tagged posts
35
Down14.6%Reshared
16
46% of tagged
Mentions
14
last 30+ days
- @maison.hotel: Story reshare of new suite signageInstagram · 1 days agoReshared
- @lena.interiors: Carousel featuring the naming frameworkInstagram · 3 days agoReshared
- studio.nord: Pin saved to Brand Inspiration, 214 savesPinterest · 4 days ago
- Sofia Marchetti: Post about the Design Week talkLinkedIn · 6 days agoReshared
Preview with sample data. Live sources (Meta, LinkedIn, Pinterest, TikTok) are connected per client.